While we all initiate countless personal and professional connections online, no email service or app can replace the value of a well-designed, high-quality business card. Recent articles in The Wall Street Journal, The Huffington Post and Fast Company have highlighted the enduring quality of the business card, which only seems to become more important with each passing year.
"There's no replacement for handing a new contact a business card that represents you and your company in a favorable light," national etiquette expert Diane Gottsman wrote in The Huffington Post. "Even though most people can easily find you by looking you up online, a professional business card sends a message of executive achievement. Consider it the final touch to a good first impression."
If anything, the reliance on digital platforms only amplifies the power of a business card, as it is bound to make an even greater impression today than it might have 10 years ago. It's now more important than ever to develop a thoughtful, deliberate strategy when it comes to this corporate tool. Here are some thoughts to keep in mind: