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Packaging and Branding

Some professionals hiring photographers to give them a branding edge

July 25th, 2014 by Reich Paper

The importance of narrative in brand building

September 19th, 2014 by Reich Paper

New York Times spotlights product packaging this holiday season

December 17th, 2014 by Reich Paper

Food packaging spotlight: Tavern Snacks

September 26th, 2013 by Reich Paper

Food packaging spotlight: Coffee House London

December 13th, 2013 by Reich Paper

National Park Service gets a new logo

April 1st, 2014 by Reich Paper

Airbnb faces backlash over new logo design

July 28th, 2014 by Reich Paper

For organic food products, great packaging is crucial

September 24th, 2014 by Reich Paper

New book traces history of London Underground roundel

October 1st, 2013 by Reich Paper

Celebrating the best in holiday packaging

December 23rd, 2013 by Reich Paper

Tips for designers from a high-profile creative director

April 6th, 2014 by Reich Paper

5 tips from legendary graphic designer Ivan Chermayeff

July 28th, 2014 by Reich Paper

A good menu elevates dining experience and bottom line

October 3rd, 2014 by Reich Paper

What designers can learn from the micro-apartment movement

October 2nd, 2013 by Reich Paper

"Flat" Logos Reign Supreme

December 27th, 2013 by Reich Paper

A guide to creating a website for your portfolio

April 11th, 2014 by Reich Paper

Instead of brainstorming, try this

July 31st, 2014 by Reich Paper

Can Halloween packaging boost your sales?

October 7th, 2014 by Reich Paper

Might & Main wins top honors for comprehensive approach to branding

October 4th, 2013 by Reich Paper

Is edible packaging the wave of the future?

December 31st, 2013 by Reich Paper

University of Arkansas unveils new "secondary" logo

April 25th, 2014 by Reich Paper

5 networking tips to help you succeed

August 1st, 2014 by Reich Paper

Menu design can lead to growing profits, shrinking waistlines

October 23rd, 2014 by Reich Paper

Pandora unveils redesigned logo with new iOS 7 app

October 8th, 2013 by Reich Paper

MLB team to simplify logo

January 10th, 2014 by Reich Paper

Can a home-based business be successful?

April 28th, 2014 by Reich Paper

3 tips for improving your executive presence

August 6th, 2014 by Reich Paper

Pop-up cocktail menu illustrates power of design

November 4th, 2014 by Reich Paper

Labelexpo Europe 2013 sees bigger turnout as creatives recover from recession

October 9th, 2013 by Reich Paper

One MFA student transforms her ABC's into a 3-D work of art

January 27th, 2014 by Reich Paper

Designer Profile: Riley Cran

April 28th, 2014 by Reich Paper

Menu design directly influences diners' choices

August 14th, 2014 by Reich Paper

Does your menu tell a story?

November 6th, 2014 by Reich Paper

Why direct marketing endures in a digital age

August 30th, 2013 by Reich Paper

Logo design 101: Don't get too literal

October 15th, 2013 by Reich Paper

What colors can really draw in your customers?

January 27th, 2014 by Reich Paper

What PayPal's new logo says about the future of design

May 2nd, 2014 by Reich Paper

4 tips for maximizing your creativity at work

August 14th, 2014 by Reich Paper

4 tips for a successful holiday marketing campaign

November 12th, 2014 by Reich Paper

Adventures in branding: Nordic House

August 30th, 2013 by Reich Paper

Why looks matter when it comes to wine

October 16th, 2013 by Reich Paper

Does the Super Bowl program neglect New Jersey?

January 29th, 2014 by Reich Paper

Chipotle puts quotes at the center of new packaging

May 20th, 2014 by Reich Paper

6 guidelines for designing persuasive marketing materials

August 14th, 2014 by Reich Paper

3 ways to make your gift cards stand out from the crowd

November 14th, 2014 by Reich Paper

Adventures in branding: The evolution of Nike

September 3rd, 2013 by Reich Paper

Innovative wine label turns heads with infographic

October 23rd, 2013 by Reich Paper

The next time you go shopping, don't overlook the hang tag

January 30th, 2014 by Reich Paper

Massimo Vignelli's three design principles

May 29th, 2014 by Reich Paper

Maximize your creativity by changing your schedule

August 18th, 2014 by Reich Paper

Business mogul shares important advice on menu design

November 20th, 2014 by Reich Paper

What "creativity hurdles" are you struggling with?

September 9th, 2013 by Reich Paper

Jose Cuervo's striking approach to seasonal design

October 24th, 2013 by Reich Paper

Top 3 sites for logo research

February 5th, 2014 by Reich Paper

3 tips for designing the perfect corporate letterhead

June 2nd, 2014 by Reich Paper

Graphic designers: Are you sabotaging your own creativity?

August 21st, 2014 by Reich Paper

Diet Coke designs, prints 2 million unique packaging labels

November 24th, 2014 by Reich Paper

Industry leaders confident in outlook for design economy

September 10th, 2013 by Reich Paper

Adventures in branding: Richard Sachs Bicycles

October 30th, 2013 by Reich Paper

What's in a logo? A psychological perspective on shape

February 7th, 2014 by Reich Paper

When is it time to rebrand your business?

June 2nd, 2014 by Reich Paper

What not to do when brainstorming

August 28th, 2014 by Reich Paper

CondC) Nast Traveler redesigns 27-year-old logo

December 5th, 2014 by Reich Paper

Adventures in branding: The new Yahoo! logo

September 11th, 2013 by Reich Paper

Food packaging spotlight: Heinz Hot Sauce

November 7th, 2013 by Reich Paper

Sochi analysis reveals the power of a logo

February 12th, 2014 by Reich Paper

3 tips for designing a corporate business card

June 18th, 2014 by Reich Paper

Graphic designers: Feeling creatively stuck? Take a stroll

August 28th, 2014 by Reich Paper

Pantone announces official 2015 Color of the Year

December 5th, 2014 by Reich Paper

Cutting corners may be the latest trend in logos

September 17th, 2013 by Reich Paper

Branding Magazine: The evolution of logos

November 15th, 2013 by Reich Paper

Food packaging spotlight: Tazo Tea

February 26th, 2014 by Reich Paper

New corporate brand after Penguin and Random House merge

June 23rd, 2014 by Reich Paper

Graphic designers: How to stop procrastinating

August 29th, 2014 by Reich Paper

Sweden designates official national font

December 8th, 2014 by Reich Paper

The iconic pages of The New Yorker get a revamp

September 23rd, 2013 by Reich Paper

Food packaging spotlight: Mast Brothers Chocolate

November 20th, 2013 by Reich Paper

Why emotional appeal is so important in design

March 4th, 2014 by Reich Paper

5 tips for working with a corporate graphic designer

June 24th, 2014 by Reich Paper

Graphic designers: How setting priorities could increase your productivity

September 3rd, 2014 by Reich Paper

'Green' food packaging resonates with eco-minded consumers

December 9th, 2014 by Reich Paper

Conversation is key to a successful marketing strategy, online and off

September 23rd, 2013 by Reich Paper

Think outside the box with your food packaging

November 27th, 2013 by Reich Paper

Ad agency narrows down "10 happiest brands" in the United Kingdom

March 5th, 2014 by Reich Paper

4 tips for leading a corporate rebrand

June 30th, 2014 by Reich Paper

4 tips for designing compelling menus

September 12th, 2014 by Reich Paper

In stroke of branding genius, new Swiss watch showcases classic Swiss typeface

December 15th, 2014 by Reich Paper

How Sephora turned an envelope into an event

September 24th, 2013 by Reich Paper

How do you create a retro feel with a new brand?

December 12th, 2013 by Reich Paper

Poster campaign highlights the beauty of physical books

March 20th, 2014 by Reich Paper

How color can energize your corporate brand

July 16th, 2014 by Reich Paper